Al Baladi Group to Open 400 Go Crispy and Tea Time Outlets Globally
Qatar’s Al Baladi Holding Group has announced an ambitious global expansion plan in collaboration with Azerbaijan's Green Capital Management. This strategic initiative aims to open 400 new branches of its popular Go Crispy restaurant and Tea Time café chains worldwide, marking a significant milestone in the company’s growth trajectory.
Expansion Overview
The expansion project is a key component of Al Baladi's strategic marketing plan, designed to enhance its global presence. Go Crispy, which debuted in 2019 under the culinary expertise of chef Hissa Al Sulaiti, has quickly gained a reputation for its halal chicken dishes and fast-food offerings. Meanwhile, Tea Time has emerged as one of the largest Qatari café chains, celebrated for its signature saffron tea and the beloved Karak drink.
Target Markets
The initial phase of this expansion will focus on several key markets, including Azerbaijan, Kazakhstan, Russia, the UK, and various European nations. Ultimately, the plan encompasses a total of 27 countries, reflecting Al Baladi's commitment to establishing a robust international footprint.
Leadership Insights
Mohammed bin Abdullah Al-Attiyah, chairman of Al Baladi Holding Group, expressed enthusiasm about the global expansion, stating, “We are thrilled to expand our distinctive Qatari brands globally. Go Crispy restaurants successfully blend delicious fast food with fresh, nutritious chicken, while Tea Time cafés, with over 100 branches, have already established a global footprint. We are poised to compete in major international markets.”
Al-Attiyah emphasized the importance of investment partnerships in achieving long-term growth and excellence. He noted that this collaboration with Green Capital Management is a pivotal step in bringing Al Baladi's successes to new markets, showcasing their ability to compete with the largest international restaurant chains in terms of quality and service.
Economic Impact
The expansion is anticipated to not only bolster the growth of Al Baladi's brands but also create job opportunities in the new markets. This move aligns with the company's vision of contributing positively to local economies while promoting Qatari culinary traditions on a global scale.
Partner Insights
Khayal Jibov, a shareholder at Green Capital Management, highlighted the success of both Go Crispy and Tea Time, stating, “Both brands have shown remarkable success in Qatar and beyond, showcasing their competitiveness and exceptional service quality. We are confident this partnership will lead to significant achievements in global markets, including Asia.”
Conclusion
The announcement of 400 new Go Crispy and Tea Time outlets marks a transformative chapter for Al Baladi Group, positioning it as a formidable player in the international food and beverage industry. As the company embarks on this exciting journey, it aims to bring the flavors of Qatar to a global audience, enriching the culinary landscape across diverse regions.